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          Marketing Supervisor, NIVEA MEN 15-20k
          上海-徐匯區 3-5年 統招本科
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          五險一金 年終獎金 績效獎金 帶薪年假 餐費補貼 發展空間大
          avator
          吳女士 1小時前在線 已認證
          聊一聊
          職位介紹
          In this role, you will have the opportunity to: A full scope on Nivea Men’s biggest franchise HydraMax, meanwhile lead multi sub-category business under Nivea Men Fully Involved in end-to-end strategy and planning along with executional projects Close coach from MT background line managers and caring team culture ? The purposes of this position are: 1) Nivea Men Core Line Strategy & Plan - Monitoring category trends and competitors initiatives on regular basis - Contribute to related communication with key business stakeholders - Responsible for performance tracking & business review 2) Communication planning & lead execution of integrated communication plan, specifically in: - Contribute to activation strategy & plan which fit to brand and communication strategy - Lead & drive excellent content development which customized for different TA group at different social platforms. - Lead online merchandising material development, i.e. product page, UED improvement across all e-Commerce platforms - Support related BTL activity management, i.e. POSM material development, special pack (VAS) development, GWP development… - Monitor marketing budget spending by setting clear objectives and review mechanism, initiate adjustment on allocation to achieve higher investment effectiveness. - Cover business as usual related tasks when needed. 3) Innovation & Renovation landing in local market. Specifically, in: - Support innovation and renovation process with local input base on business and consumer insight - Lead importation product registration collaborating with cross functional team - Assist with local artwork adaptation ? Main KPI tracking: 1)????OTIF (on time in full) deliver on all projects 2)????Build on brand equity and awareness via consistent branded message deliver 3)????Market share/NS/profit via excellent operation ? Qualification: 1)????Bachelor Degree or above; 2)????Fluent English communication skills 3)????3+ years related working experience 4)????FMCG brand marketing working background, skin care and MT background is preferred 5)????Down-to-earth, strong ownership, supportive and collaborative, Resilience, be able to dealing with ambiguity, and strong interpersonal /communication skill
          其他信息
          行業要求:全部行業
          所屬部門:市場部

          公司簡介

          拜爾斯道夫集團擁有超過140多年的皮膚護理經驗,有全球權威之一的皮膚研究中心。拜爾斯道夫代表著創新以及高品質的護膚產品。 作為國際領先的護膚品公司,我們貼近消費者,并為他們提供值得信任,以及創新的產品。旗下妮維雅(NIVEA)是世界專業皮膚護理品牌,其他核心國際品牌還包括皮膚科學護膚優色林(Eucerin)、高奢護膚萊珀妮(La Prairie)、創傷修護漢莎(Hansaplast/Elastoplast),以及知名國際品牌Aquaphor 、確美同(Coppertone)、香緹卡(Chantecaille)、Labello、8X4、atrix、Hidrofugal、美濤(Maestro)、Florena、豐富的品牌使我們的產品組合更加完善。 堅持“仁,簡,勇,信”的核心價值觀,拜爾斯道夫一直在人才吸引,建設和保留上做出不懈努力。提供全方位的培訓系統、靈活的寬帶薪酬制度以及公開透明的職業發展通道,為員工的成長和發展提供更有競爭力的廣闊平臺。 2024年,我們推出全新雇主品牌“CARE CHANGES EVERYTHING”,正是我們獨特的關愛文化將幫助我們在全球范圍內吸引最優秀的人才,并成為全球最佳的護膚品雇主之一。
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